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Killi says 'fair-trade' consumer data now available for purchase on LiveRamp store

Like fair-trade coffee endeavors to pay farmers what they deserve, fair-trade data is meant to compensate consumers for their personal information

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The difference in buying from Killi is that companies are getting data from individuals who have consented to sell their information, making it ethical and legally compliant

Killi Ltd (CVE:MYID) (OTC:MYIDF) announced Wednesday that its Fair-Trade Data audiences are now available in the LiveRamp data store and can be delivered to any preferred data management or social platform.

Killi thinks of data like any other product: The producer needs to be paid fairly. Like fair-trade coffee endeavors to pay farmers what they deserve, fair-trade data is meant to compensate consumers for their personal information. 

The company’s Fair-Trade Data audience segments can be used to help companies inform their advertising buys. When a company purchases a Killi Fair-Trade Data segment for a particular demographic, 50% of the proceeds are distributed to those consumers via their Killi accounts.

The LiveRamp data store is a marketplace where companies can buy data that is grouped and sorted by a variety of demographics.

READ: Killi says CEO featured in 'Dark Reading' magazine discussing using ‘data for good’ to control coronavirus pandemic

Killi is able to target ads by age, gender, ethnicity, education, household income, and behavioural interests, among others. It can provide audience data on political preferences and healthcare information.

The difference in buying from Killi is that companies are getting data from individuals who have consented to sell their information, making it ethical and legally compliant.

For consumers, Killi lets people take control of their data from companies that have been collecting and selling it unbeknownst to them. With Killi, consumers can opt-in and link specific personal information from various financial and social accounts that they would like to share with companies and be compensated directly in the form of cash. The Killi app is available on iOS and Android.

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com

Follow him on Twitter @andrew_kessel

Quick facts: Killi Ltd

Price: 0.135 CAD

TSX-V:MYID
Market: TSX-V
Market Cap: $40.64 m
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