The partnership will be featured on the digital platforms of Media Central’s flagship publications of NOW Magazine and the Georgia Straight as well as the firm’s specialized esports and e-gaming site ECentralSports.com.
READ: Media Central posts solid revenue growth across flagship publications, driven by programmatic ads
Each platform will produce engaging sponsored content that will drive affiliate sales to Spread’s website via in-text links, banner ads and emails.
Media Central said the marketing partnership will support its strategy of digitally monetizing its existing platforms to create sustainable, profitable media brands, highlighting that the affiliate marketing sector was estimated to be worth $12 billion globally in 2017 and is one of the largest sources of online eCommerce income.
The group also said the coronavirus pandemic has seen more Canadians engage in online gambling, and that it had noticed this trend and recognized the opportunity to connect its readers to Spreads.
“Affiliate marketing continues to fast track in 2020 and we are capitalizing on these opportunities while ensuring that quality, informing and entertaining content is maintained for our audience”, Media Central chief executive Brian Kalish said in a statement.
“From day one our strategy has been to digitize and monetize our traditional and established legacy publications to ensure their continued future. Affiliate marketing is one tactic we are employing that allows us to drive revenue while striking the delicate balance between not only guaranteeing the publications stay true to their ethos and report on what their loyal readers have grown to love, but also ensuring the brands are profitable”, the CEO added.
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