Loop Insights Inc (CVE:MTRX) (OCTMKTS:RACMF) revealed on Thursday that it has inked its first deal with partner bdG Sports to provide venue tracing and fan engagement solutions for the NCAA college basketball bubble, in Las Vegas.
In step with the revised NCAA Division I season for 2020-2021, bdG is hosting multiple men's and women's college basketball tournaments, as well as non-conference matchups and additional regular-season games.
Labeled the #VegasBubble, bdG has worked closely with MGM Resorts to establish comprehensive health and safety protocols for the players, officials, and personnel with Loop's venue tracing platform anchoring the overall plan. The basketball games will be played at MGM Grand Garden Arena, Mandalay Bay Events Center, and T-Mobile Arena between November 25 and December 22 this year, in Las Vegas.
"Our No 1 priority in offering up a safe and secure environment for our teams was to have a robust safety plan," said bdG Sports CEO Brooks Downing.
"As a complementary asset to our testing that we are planning to implement is Loop Insight's venue tracing. It's easy to implement and will help ensure that our teams will be safe and secure whether they are in the resort or the gym."
Vancouver-based Loop's SmarTap devices will be installed to log every individual that enters the convention center's team areas, practice sites, and the arenas. Each individual will check-in using their Loop provided contact tracing wallet pass. If a person tests positive during a COVID-19 test, Loop's solution will allow staff to quickly identify individuals in proximity to that person, and isolate potentially infected individuals for follow-up testing.
In addition, Loop's contactless ticketing solution will remove the manual processes involved with ticketing, while delivering artificial intelligence marketing solutions. This will result in personalized promotions.
"Interest in Loop's integrated contactless platform by NCAA Division I conferences, schools, and now events have been significant over the past couple of months as they desperately search for best solutions that will allow them to safely restart operations and generate revenue," said Loop CEO Rob Anson.
"Being selected for the Vegas bubble is more validation and another major opportunity for Loop to showcase our contactless capabilities on a large-scale project with a global audience."
On August 13, Loop announced a channel reseller partnership with Kentucky-based bdG Sports, to deliver its solutions to the NBA, NHL and golf tournaments. bdG manages NCAA Division I tournaments across North America in Southwest Florida, Las Vegas, Canada, and the Bahamas. In addition, the firm manages two golf tournaments on the Korn Ferry Tour in the Caribbean.
“Many, within our extensive network of business, are desperately searching for innovative solutions that will allow them to support a safe environment for fans, staff, and athletes, but also optimize their revenue streams that warrant the restart of operations,” said Downing.
“Loop effectively solves both of these problems with its leading venue tracing solution, which will provide the confidence needed as teams decide to restart their schedules. And Loop's contactless, AI marketing solutions will provide personalized promotions and targeted engagement, leading to higher transaction revenue at all events."
Contact the author Uttara Choudhury at firstname.lastname@example.org
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—Updates with comments from bdG Sports—