ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) announced Wednesday it is launching the first-ever mobile WebAR retail project in North America in December.
A new product offering for the augmented reality company, the technology will allow consumers to experience augmented reality using their mobile phone cameras in a retail setting without them having to download an app.
It is the first commercial agreement to provide non-app augmented reality for a major retail campaign using 3D models, according to the Vancouver-based company.
READ: ImagineAR announces signing of reseller agreement with digital and physical sign manufacturer Sticky Media
"This is a major milestone for ImagineAR to deliver a WebAR retail experience revenue project", Alen Paul Silverrstieen, CEO of ImagineAR, said in a statement.
"This will be a keystone AR campaign and we expect it to create new prospects and client opportunities in today's challenging Covid-19 environment."
Middle East expansion
Also on Wednesday, the firm said it had signed a new reseller in the Middle East in the form of marketing agency WeStirItUp, headquartered in Dubai.
The group has worked with leading brands like Huawei, Dubai Sports Council and Reckitt Benkiser.
"WeStirItUp is excited to partner with ImagineAR and introduce its superlative mobile AR platform solutions to the Middle East, African and Indian marketplace,” the agency’s founder Divya Rajan told investors.
“Today's market demands experiential campaigns that have an improved consumer engagement and therefore resulting in higher ROI. AR definitely has its edge as one advanced innovative tech that helps brands create sticky content and deeper engagement, and we are excited to work with ImagineAR to expand their global client base in 2020.”
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