viewKilli Ltd

Killi allows consumers to control and cash in on use of their digital data


The company is experiencing impressive user growth momentum that could result in new and recurring revenue streams

Killi Ltd -

Quick facts: Killi Ltd

Price: 0.135 CAD

Market: TSX-V
Market Cap: $40.64 m
  • Appealing user-generated rewards platform   
  • Strengthened balance sheet    
  • Member growth momentum 

What Killi does:

Big Tech is making millions of dollars off the data produced by its users, but Toronto-based Killi Ltd (CVE:MYID) (OTCMKTS:MYIDF), formerly Freckle Ltd, wants to make sure those consumers get paid as well.

Killi is a consumer privacy ecosystem that allows users to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them. It is currently available online or via iOS or Android in five countries (US, Canada, Singapore, Australia, and New Zealand).

The company pays its members a cash Data Dividend automatically every week for the use of their data, making Killi the only company in the world that is fairly compensating users for the purchase of their information. The group's software lets users make money from their data through data sharing, surveys, offers and watching videos on Android.

Users of Killi can earn actively, by completing tasks, watching videos, or taking surveys, or passively (“set it and forget it”), where consumers select what they want to share, and then that data is available to Killi clients.

Killi members also have other redemption options, including digital and virtual Visa gift cards (in all Killi regions), Amazon gift cards (US and Canada), e-gift cards for multiple online retailers (all Killi regions), and the option to donate to various charities (all Killi regions).

Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data's value broken out by individual platform.

How is it doing:

Killi recently launched what it calls the Killi Paycheck, a weekly payment based on the concept of Universal Basic Income (UBI), allowing users to share various amounts of personal data and receive a guaranteed weekly payment in cash, automatically deposited into their Killi account. 

As well, the company has partnered with Narrative, an enterprise data streaming company, to bring first-party, compliant data sets to customers committed to the innovative and ethical use of personal data sets. The partnership is expected to give customers direct access via the Narrative data streaming platform to Killi's Fair-Trade Data solution containing comprehensive consumer-approved personal information. 

Killi also announced that it has joined Datatrade, a global e-commerce platform for commercial datasets, which means that Datatrade’s growing base of data buyers can easily discover, compare and access Killi’s data products. The company said Datatrade has tens of thousands of data buyers.

During 3Q 2020, Killi added 4.8 million new US accounts in August along with an additional 25 million in September, bringing the total available accounts inside of Killi to approximately 55 million across the five countries it serves.

It also saw its Average Revenue Per User (ARPU) per month surge 429% year over year during the period.  As well, the company’s Customer Life Time Value (LTV) increased by 373% from Q4 2019 to Q3 2020 and 130% from Q3 2019 to Q3 2020.

In addition, Killi introduced its Profile Rewards, another passive earning opportunity, allowing users to opt into sharing their browsing history by installing the Killi Ad Blocker for Google Chrome.

Financially, the company announced recently that it added $1.6 million to its Treasury from the exercise of 32 million common share purchase warrants.

Inflection points:

  • Continued account growth acceleration
  • New and recurring revenue streams
  • Additional strategic partnerships

What the boss says:

Commenting on the company’s 3Q 2020 operational results, Killi CEO Neil Sweeney said in a statement: "The third quarter was the first period where our sole focus was the Killi platform. Our product has transitioned from a predominantly 'active' earning environment for our users to one that is passive, allowing our users to 'set it and forget it' and make money from the sale of their data.”

He added: "We also continued with the scaling of our account and user base which we believe will result in new and recurring revenue streams in the future, while also completing several corporate initiatives including the upgrading of our stock listing in the US to the OTCQB, and the strengthening of our balance sheet with a significant number of warrant holders exercising their warrants early. We continue to make great progress on achieving the company's goal of being the global leader in consumer privacy. We look forward to updating shareholders on our progress in early December."

Contact Sean at sean@proactiveinvestors.com

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