Elys Game Technology Corp (NASDAQ:ELYS) (NEO:ELYS) (FRA:3UW) announced Monday that it has extended its strategic partnership with Sportradar ahead of the launch of its sports betting platform in the US.
Under the terms of the new agreement, Elys said it will gain access to official pre-game and in-play data for major US sports from Sportradar, the leading global provider of sports betting and sports entertainment products and services.
Elys noted that the new partnership affords the company the ability to offer a wide array of live, in-game wagering options at its planned future US retail sports betting locations, commencing in Washington DC, with an expected launch in the coming months.
“We are pleased to strengthen our partnership with Sportradar to include industry-leading U.S. sports data for live in-game wagers on our sports betting platforms,” said Elys CEO Matteo Monteverdi in a statement.
“The new agreement further enhances our product portfolio for live streaming sporting events and should open up new opportunities in the sizable U.S. sports betting market ahead of our scheduled first U.S. deployment in Washington, DC.”
Monteverdi added: “According to Morgan Stanley, the U.S. sports betting market is expected to generate nearly $7 billion in revenue by 2025. We believe that Sportradar’s cutting edge technology, superior data and analytics will enable us to execute our vision of building a premier, end-to-end sports betting solution for European and North American gaming operators.”
Eduard Blonk, chief commercial officer for Sportradar, said his company has been long-time partners with Elys, noting that Elys is a trusted provider of innovative wagering solution services within the European market.
“This expansion of our partnership in the U.S. is a natural next step, given Elys’ growth trajectory,” Blonk said. “We look forward to working together and bringing a unique betting experience for Elys’ loyal customers for the upcoming future sports seasons.”
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