RNS Number:7524W Adamind Ltd 11 January 2006 ADAMIND SIGNS THREE YEAR MOBILE CONTENT PRODUCTION DEAL WITH UNIVERSAL MUSIC MOBILE US Adamind will adapt music and entertainment content for up to 170 million wireless consumers in North America 11 January, 2006: Adamind Ltd. (LSE: ADA) (Adamind or 'the Company') the leading global supplier of media adaptation software in the rich mobile content and convergence services market announced today a three-year contract with Universal Music Mobile US (UMM-US), a subsidiary of Universal Music Group, the world's leading music company and the number one mobile music and entertainment content company in North America. Adamind's Spire(TM) Production Suite will be deployed within Universal Music Mobile US and integrated into its existing mobile production workflow systems. In addition, Adamind will provide UMM-US a managed service offering device profiles for all existing and future mobile devices as they are introduced to the consumer market in North America. With media adaptation powered by Adamind's Spire(TM) Production Suite, UMM-US is positioned to provide rich mobile high quality audio and video content service offerings such as mastertones, ringback tones, full-track audio and video downloads - for leading mobile network operator (MNOs) and mobile virtual network operators (MVNOs) across North America. Shailendra Jain, Chief Executive of Adamind, said: 'We're delighted to have been chosen by Universal Music Mobile US from an extensive list of solution providers in the market, to deploy Mobile Content Production solution. By integrating Adamind's end-to-end, comprehensive, rich mobile content production, delivery and distribution technology as a key component of UMM's proprietary music and entertainment Content Management System, UMM-US is able to optimize their multimedia music and entertainment content to best fit any mobile network or device, which reduces production costs while enriching the overall user entertainment experience.' Rio Caraeff, Vice President & General Manager, Universal Music Mobile US, said: 'Providing our wireless network operator customers with compelling and entertaining content is a top priority for Universal Music Mobile. Integrating Adamind's technology into our content production business has unfolded a wealth of direct-to-mobile opportunities enabling Universal Music Mobile to build upon its reputation as the leading mobile entertainment company in North America.' Adamind's Spire(TM) Production Suite handles adaptation of any media format, such as video, audio, ring tone, image, or animated slideshow to best fit the target device. The Suite enables validation of transcoded music and entertainment content before it is finally published and delivered to the mobile device. The preparation and verification procedures will allow UMM's digital content production division to dramatically reduce production costs and assure Quality of Experience (QoE) prior to distribution. Adamind's Spire(TM) Production Suite enables a wide variety of content downloads, including WAP, MMS and Streaming services, as well as value-added features such as content previewing, Digital Rights Management (DRM), branding and advertising - UMM-US will further promote its premium mobile content and strengthen its global branded mobile music and entertainment content. Enquiries Adamind +44 20 7929 8989 on the day Shailendra Jain, CEO +1 408 468 3961 and thereafter Universal Music Group Maria Ho, VP Corporate Communications +1 212 331 2569 Corfin Communications Harry Chathli, Neil Thapar +44 20 7929 8989 NOTE TO EDITORS About Adamind Adamind is a pure-play provider of rich media content adaptation and enhancement software solutions for the mobile space. The Company's flagship platform, Adamind Spire(TM) provides industry-leading automated solutions for message and content transcoding and benefits virtually every player in the mobile delivery chain. Its superior multimedia capabilities enable service operators to deploy successful media rich content services, generating new revenue streams, driving key new Value-Added-Services (VAS) enablers, such as Advertising, Branding, DRM and spam filtering and anti-abuse support. With around 100 deployments in mobile operator networks worldwide, Adamind is strategically poised to enable the promise of the Mobile Lifediv revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com About Universal Music Group Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile. Universal Music Group is a unit of Vivendi Universal, a global media and communications company. This information is provided by RNS The company news service from the London Stock Exchange END CNTGUUUPGUPQPGU
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