Big Picture – A Deep Dive Examination of Atlas Engineered Products
Atlas Engineered Products Snapshot
Atlas Engineered Products is a global company with small town values. The company has been operating on Vancouver Island for over 18 years, meeting the needs of their community. Their expert design and engineering teams build state of the art trusses, flooring components and wood beams that have made them the trusted supplier for local residential and commercial builders. Atlas aims to expand across Canada, bringing new customers unparalleled excellent service and support that it offers to its local community.
Atlas understands time that you, as an owner, have dedicated to building your companies reputation, and we ensure that partnering with us will fortify the trust of your community. We will help you to create a succession plan for the company when you retire, in order to ensure your that your legacy is in reliable hands. Atlas entered the public market to continue their expansion across Canada, while doing so they have maintained their cherished small town values. Being a public company allows for regulated growth and partnership within the global community, giving us opportunities that private investment could not. The global market gives us access to highly educated investors who work to build the value of our company, allowing us to focus on operations. Atlas aims to grow its base of business across Canada by pursuing acquisition and consolidation, our status as a public company makes us a prime choice for potential partners.
As we welcome acquired companies into the Atlas family, we aim to protect the financial interests of the truss company owners we partner with, provide career growth and other opportunities to the employees who have served them loyally over the years, remain valuable members of the business communities that are home to these.
Dirk is a charismatic and visionary leader and change agent with over 15 years of proven experience as a CEO, VP and Director in large, complex, multi-industry companies. Dirk joins Atlas from SMS Equipment Inc. (Canada) where he served since 2012. His most recent role with SMS Equipment in Canada demonstrates his ability to lead a highly complex and diverse multi-territory business, operate at the highest levels and significantly impact markets through consolidation and disruption strategies, break into new accounts and markets, and take advantage of technology and product innovation.
William (Bill) Woods
Mr. Woods is a seasoned executive with more than 20 years of experience in North American mining, manufacturing, biotech, telecommunications, and transportation companies. He previously held the positions of CFO and Chief Operating Officer of Athabasca Minerals, CFO of Cardio-Metabolics, CFO of Liberty Mines, and served as Vice President Finance for companies in the transportation, manufacturing, and business brokerage fields. He has held the Chartered Professional Accountant (CPA, CMA) designation since 1986.
EVP: Strategic Business Development
Hadi Abassi is the President and CEO of the Atlas Group. Mr. Abassi established Atlas Engineered Products Ltd. in 1999 to manufacture roof trusses at its Nanaimo manufacturing facility. He established Coastal Windows in 2003 as a dealer and then subsequently a manufacture of custom doors and windows. Hadi holds a mechanical engineering degree from Swindon Technical College. As a community leader, Mr. Abassi has been nominated citizen of the year on three occasions, was nominated by the Government of Canada to carry the Olympic torch and established the Vancouver Island Raiders football club in 2005.
Group Manager: Organizational Development
Brittany Ray-Wilks holds a Bachelor’s Degree in Business Administration – Human Resources Management and Leadership from Camosun College in Victoria, BC. Before coming to work at Atlas Engineered Products, Mrs. Ray-Wilks worked for the Corporation of the District of Saanich.
Unit 102, 6551 Aulds Road