LGC Capital Ltd. (CVE:QBA) 50/50 partner for Cuban sport will be marketing broadcast rights and advertising inventory for the historic friendly soccer match between Cuba and the United States at Havana's Estadio Pedro Merrero on Oct. 7.
LGC’s partner Rushmans has been appointed by RTVC, the commercial enterprise arm of Cuban national audio-visual content company RTV, to distribute, market and co-produce Cuban sports content and events, both live and recorded, internationally.
The highly symbolic match is the first visit by the United States for a friendly in Cuba since 1947, and underscores both the new relationship between the two countries and the dawn of a new era for Cuban sport, which is embracing the opportunity to stage world-class events and make coverage of its teams and athletes available worldwide.
The appointment, which is the first of its kind, underscores RTVC's commitment to opening Cuban sport and its world-class athletes and teams to the world.
Earlier this year, the Tampa Bay Rays baseball team was watched by US President Obama as it played the Cuban national team in Havana, while the iconic New York Cosmos soccer team attracted a crowd of 18,000 for its exhibition game against the Cuban national team in Havana.
The visit of the US soccer team is already highly anticipated in both Cuba and the United States.
US coach Jurgen Klinsmann welcomed the announcement of the friendly. He said, "In addition to good competition, we are always looking for our group to have different experiences and this is a unique opportunity."
The game will be made available to broadcasters worldwide by Rushmans in association with Pitch International and on behalf of RTVC. Perimeter boards are available for brands worldwide. This follows the announcement earlier this week of the appointment of Rushmans to market and distribute sports content on behalf of RTVC.