Evernote users swear by it, so much so that every time the digital workplace developer raises its prices, it adds more subscribers.
They currently number 220mln and are growing by 60-80,000 a day depending on which reports you read.
Most are on the free service, but according to a recent interview with Chris O’Neill, who took over as chief executive in 2015 after 10 years at Google, conversions are running at record levels.
Number of premium users rises to new heights
That has sent the number of premium users to new heights in spite of a 40% rise in its cost in 24 months.
It’s a marked upturn in fortune for a company founded more than a decade ago but somewhat unkindly dubbed a ‘reverse unicorn’ as its value tumbled as the competition caught up and sped past.
Google, Dropbox, Slack and even Microsoft have all taken bites out of Evernote’s lunch, but the data revolution is prompting a new lease of life for the veteran online organiser.
There is so much data now that a way of organising is a necessity, says Beat Buhlman, general manager in the EMEA region and another former Google employee.
Evernote is great at dealing with unstructured data, he told Proactive, and with the amount of data swirling around the planet set to double over the next year, it‘s a tool everyone needs.
It’s all about connecting people and documents and saving time and money, he said.
Evernote works across all devices and operating systems
One of Evernote’s advantages has always been because it is platform agnostic and works across all devices and operating systems including iOS, Android, Mac, Windows, and the web.
Evernote recently has also been integrated with workplace communications product Slack, sales and marketing tool Salesforce, and Google’s G-Drive.
Buhlman says Evernote is the knowledge hub in the middle of these applications and another step-up will be unveiled next year, without giving details.
O’Neill has played down reports of a tie-up with Alexa, Amazon’s home assistant, or Google’s Assistant, though Evernote just partnered with Siri, Apple’s virtual assistant, and said artificial intelligence will become an increasing part of the offering going forward.