360 Blockchain Inc (CNSX:CODE, OTCMKTS:BKLLF) said its fully held portfolio company, Pressland, has named award-winning design and marketing firm GrandArmy as its agency-of-record.
The New York City-based company will oversee Pressland’s new brand identity and ongoing marketing efforts. The new web site's URL will be http://pressland.com.
Speaking of GrandArmy, Jeff Koyen, 360’s strategic advisor and Pressland’s project lead, said, “These are world-class designers, marketers and identity specialists whose creative and strategic input will prove invaluable as we relaunch Pressland as a platform for media trustworthiness.”
Founded as “Yelp for Media” in 2014, Pressland will relaunch in 2018 as a blockchain-powered enterprise platform dedicated to fighting fake news.
Pressland plans to issue its own transactional currency in the form of a blockchain-based cryptographic token; 360 will hold a portion of this currency in reserve. GrandArmy will participate in the branding and marketing for Pressland’s planned token sale in the third quarter of this year.
“At a time when cryptographic token offerings are correctly under increased scrutiny by regulatory bodies, it’s more important than ever to communicate with investors clearly and transparently,” said George Tsafalas, 360’s chief executive officer.
“With GrandArmy as a marketing partner, I’m confident that Pressland’s upcoming token sale will hit its goals and meet all regulatory requirements,” he added.
GrandArmy’s initial contract with Pressland extends through May 2018; GrandArmy will be paid C$100,000 for services rendered.