The company has been continuing to secure deals with retailers for its Ocado Smart Platform, having recently won contracts with Kroger Co (NYSE:KR) in the US, ICA in Sweden, Group Casino in France and Sobeys in Canada.
Many stockbrokers are bullish on the stock, expecting the group to continue to win international deals.
Microsoft’s Windows, which is available to all PC manufacturers, has an 80% share of the market.
Similarly, Android has had success in offering a generic operating system that is used in most smartphones.
In comparison, Apple’s operating systems are exclusively designed for iPhones and Mac PCs.
While Apple's business model has worked in the past, tough competition has forced the company to become less reliant on product sales and turn its focus to its services including Apple Music, iCloud and App Store.
Online grocer-turned- tech provider
Goldman called the deal “transformational” in a note to investors, raising its rating on Ocado to ‘buy’ from ‘neutral’
UBS, which upgraded Ocado to ‘neutral’ from ‘sell’, said the company has “scaled its 'Solutions' business beyond our expectations” and believes the firm has transformed into a software and tech licensing company from an online grocer.
Shares in Ocado jumped 4.2% to 989p in afternoon trading.