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LeanLife Health: DEEP DIVE
OVERVIEW

LeanLife Health rides the Omega-3 fatty acid fitness boom

The Vancouver company is developing Omega-3 products as oil, powder or emulsion to be used as food additives
seeds in a bowl
OVERVIEW: LLP The Big Picture
Leanlife has devised a way of keeping overhead costs low by doing its manufacturing out of Ecovatec Solutions manufacturing facility in Abbotsford

• The company has developed a patented process to isolate Omega-3 fatty acids from flax (linen) seeds

• The global market for food and beverages with the Omega-3 “wonder fat” is pegged at more than $106 billion, according to data firm Statista

• LeanLife additives enjoy a shelf life of over two years, and thermal stability which ensures they can be used in baking and freezing

• Leanlife has devised a way of keeping overhead costs low by doing its manufacturing out of Ecovatec Solutions manufacturing facility in Abbotsford.  

• ARYZTA, a top Zurich bakery with $4.2 billion in revenues is experimenting with LeanLife products in their bread using funding from the European Union


Company overview

LeanLife Health Inc (CSE:LLP) has developed a patented process to isolate Omega-3 fatty acids from flax (linen) seeds — one of the richest plant sources of this essential fatty acid.

The Vancouver company is riding one of the hottest wellness trends as LeanLife omega products are available in the form of oil, emulsion or powder with purity in excess of 98%. The products are sold online or as additives to commercial food processors making such items as bread, noodles and milk products. 

Massive market

If you’ve been around a Millennial there’s a good chance you know that when it comes to fats, there’s one type you don’t ever want to cut back on: Omega-3. 

Young people like to tuck the “wonder fat” in their diet and will eat it with impunity with almost anything. As a result, the biggest category of Omega-3 products are not drugs or supplements, but Millennial staples such as milk, bread, cereal, noodles, juices, yogurt and cheese to which the Omega-3 fatty acids have been added.

The global market for Omega-3 foods and beverages is pegged at $106 billion, according to “Statista,” which compiles data from industry sources. Similarly, consumers spend $33 billion on pills and supplements containing Omega-3 fatty acids and the market is expanding at 5.6% annually.

Unique selling point 

Why do Greenland's Inuit rarely get heart disease in spite of a high-fat diet consisting mostly of whale blubber? This was a question that consumed Danish physician Hans Olaf Bang and his protégé Jorn Dyerberg who used an old gas chromatograph to analyze Inuit blood, only to discover two chemicals they had never heard of before: Omega-3 acids.   

Studies have since shown that Omega-3 fatty acids keep nerve cells functioning at optimal speed. The "wellness molecules" are associated with healthier brains and hearts, improved mood, fewer cardiac arrhythmias, reduced joint pain, lowered triglycerides, and healthier skin and hair. 

Omega-3 fats are found in certain foods — most famously in oily fish such as salmon and cod liver oil, which contain the long chain fats called eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA).

High-fat nuts and seeds, in particular flaxseeds, contain another sort of omega-3 called alpha-linolenic acid (ALA). 

Here lies the rub: consumption of fish oil has been linked to mercury and selenium intake through fish contamination with the EU warning that it can inhibit children’s development. There are no such dangers with Omega-3 oil derived from flaxseed.

Moreover, fish oil sources of Omega-3 can impart a fishy taste, but LeanLife’s fatty acid ethyl esters are odorless and impart no flavor.

Its proprietary processing produces a stable product resistant to oxidation, a clear advantage for storage. It enjoys a shelf life of more than two years and thermal stability ensures its products can be used in baking and freezing.

ARYZTA, a Zurich bakery with $4.2 billion in revenues is experimenting with LeanLife products in their bread using funding from the European Union.   

LeanLife also has an understanding with RD Heritage Group LLC to assist with marketing strategies and the sale of its products. 

Minimizing overhead costs

In February, LeanLife signed a letter of intent with nutraceutical processing company Ecovatec Solutions Inc to use its manufacturing facility in Abbotsford, British Columbia.

Initial production at the Ecovatec facility using equipment and technology supplied by LeanLife in a toll processing arrangement maintains protection of LeanLife’s intellectual property.

Using the Ecovatec facility with its own equipment allows LeanLife to avoid the overhead costs and capital required to acquire its own production facility while allowing for the commercialization of its plant-based food products.

CEO hails manufacturing progress

"Completion of this letter of intent marks a significant milestone for LeanLife Health as it allows us to move towards immediate commercialization without bearing any substantial overhead,” said LeanLife CEO Stan Lis. “Leanlife intends to start sending samples of its plant-based food products to prospective customers as well as fill existing product orders on hand. Following a definitive agreement, LeanLife will be able to generate revenues this year while protecting our proprietary process.”

Contact Uttara Choudhury at [email protected]

Follow her on Twitter@UttaraProactive

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LeanLife Health Timeline

Newswire
February 07 2019

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