viewICC Intl Cannabis Corp.

ICC International Cannabis to market CBD products in Spain under singer Thalia Sodi's name

By adopting Thalia's name in its branding efforts, the Vancouver cannabis company is hoping to capture market share across Spain

Other brands recently licensed by ICC include Marilyn Monroe, Elvis Presley and the golfing great Greg Norman

ICC International Cannabis Corp (CSE:WRLD.U) (OTCMKTS:WLDCF) is set to market and distribute its cannabidiol (CBD) health and wellness products across Spain under the name of Mexican singer Thalia Sodi after extending its new licensing agreement with Authentic Brands Group (ABG).

Thalia has more than 40 million followers on social media and by adopting her name in its branding efforts, the Vancouver cannabis company is hoping to capture market share across Spain.

READ: ICC International Cannabis on a quest to capture market share

“We’re excited to bring the notable Thalia Sodi brand to the forefront of the CBD beauty conversation in Spain,” said Eugene Beukman, CEO of International Cannabis. “We’re confident the brand will have significant impact on the CBD community, and are thrilled to bring our CBD-based solutions to this diverse target audience.”

Other brands recently licensed by ICC as part of its agreement with Authentic Brands include Marilyn Monroe, Elvis Presley and the golfing great Greg Norman.

The licensing agreement with ABG was struck on March 18 and lasts for 10 years.

In addition to its marketing impact, the ABG partnership offers access to tens of thousands of distribution channels and points of sale where existing offerings can be sold alongside ICC International Cannabis’s repertoire of CBD products.

READ: ICC International Cannabis close to finalizing stake in Wayland Group, unveils new distribution and production platform

Headquartered in New York, Authentic Brands is a brand development and entertainment company that owns an extensive portfolio of brands, which ranges from prominent sports figures like Shaquille O’Neal and Muhammad Ali to Prince and Elvis.

ICC International Cannabis, meanwhile, is developing an international platform for cannabis cultivation, extraction, formulation and distribution, with operations in the UK, Denmark, Poland, Switzerland, Germany, Macedonia, Bulgaria, Serbia, Croatia, Greece, Italy, Portugal, Malta, Colombia, Argentina, Australia, South Africa and Lesotho.

ICC International Cannabis shares closed at C$0.32 in Canadian trade on Friday.

Contact Ellen Kelleher at ellen@proactiveinvestors.com

Quick facts: ICC Intl Cannabis Corp.

Price: - -

Market: CSE
Market Cap: -

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of ICC Intl Cannabis Corp. named herein, including the promotion by the Company of ICC Intl Cannabis Corp. in any Content on the Site, the Company...


ICC International Cannabis boss says it is helping force the black market...

ICC International Cannabis Corp (CSE:WRLD) (OTCMKTS:KNHBF) CEO David Shpilt joins Christine Corrado in the Proactive Investors New York studio to talk about his thoughts on the decriminalization of cannabis in the Empire State, and how these changing regulations are a signal that the industry...

on 30/7/19

2 min read