Weekend Unlimited Inc (CSE:POT) (OTCMKTS:WKULF) has kicked off the distribution of its Canna Candys mixed-fruit gummies in the Northeast corridor of the US after shipping its first order of the hemp-oil infused candies.
The sale of Canna Candys on the northern half of the Eastern seaboard will be followed by the product’s launch in the Midwest and the Southeast.
The roll-out, which starts with the distribution of 1 million gummies, is part of a distribution deal struck in February with Infinity One LLC, which has plans to sell the hemp candies via supermarket chains, pharmacies and convenience stores.
"The Canna Candys brand, using Hemp Oil extract, will establish a presence for our products in multiple retail locations, a presence that we will build upon to establish consumer recognition and trust in multiple markets to pave the way for additional product rollouts in the near future," said Pau Chu, CEO of Weekend Unlimited, in a statement.
The gummies, which are filled with 99.6% hemp oil extract, but don’t contain THC – the psychoactive component of cannabis, are being sold in packs containing 20 servings.
Weekend Unlimited is a cannabis-focused investment company that specializes in the scaling of small to medium brands, primarily in the categories of flower, extracts and edibles.
The company has been making steady inroads into the US, after switching its global headquarters to New York City from Vancouver just last month.
Weekend Unlimited shares rose 3.9% to close at US$0.094 on Tuesday.
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