Weekend Unlimited Inc (CSE:POT) (OTCQB:WKULF) announced a new brand identity and product line on Wednesday headlines by a redesigned, colorful logo.
The lowercase emblem and its cheerful color palette will feature on all the recreational cannabis company’s products.
“Though the cannabis industry is nascent, we believe authentic brands with compelling stories and dependable, high-quality products will win,” President and CEO Paul Chu said. “Our new brand connects our products to consumers in a way that is approachable and fun.”
The Vancouver company also unveiled a new pop art-inspired line of products set to launch in May, featuring THC and cannabidiol vaporizer pens and pre-rolled cannabis cigarettes.
The line also includes hemp-based gummies, an anti-inflammatory pain relief tincture, a pain relief cream, and an intimacy play spray.
Shares slipped 4.6% to C$0.10 on the CSE and 4.8% to $US 0.08 on OTC markets.
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