High Hampton Holdings Corp (CSE:HC) (OTCMKTS:HHPHF) has hired Los Angeles-based brand venture studio Bad Supper to build its brand identity in the US.
The Toronto-based cannabis company will work with Bad Supper to manage its American brand and product strategy. Bad Supper has previously worked with brands including Eaze and Beats Electronics.
Shares were unchanged at C$0.25 on the CSE and up 5.6% to US$0.19 on OTC markets.
"As more and more consumers leave the black market and turn to licensed outlets for their products, there is space in this rapidly growing industry to innovate and react in real time to quantified consumer demands," CEO Gary Latham said. "This on-demand strategy needs a strong branding presence and consistent quality products; the partnership with Bad Supper is an important part of executing on this strategy."
High Hampton operates in California's legal cannabis industry. It’s vertically-integrated assets include a distribution arm in Bravo Distro; branding, packaging, manufacturing and processing through Mojave Jane and Caligold; and cultivation via Coachellagrow and 420 Realty.
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