King Louie will be launching premium flower THC products and concentrates throughout his new 'Life of Louie' album world-tour and appearances at selected dispensaries throughout Southern California, the Canadian cannabis company said.
The rapper is partnering exclusively with SD Cannabis, a California-based cannabis brand and consumer-product leader with eight brands and 45 THC/CBD products that Next Green acquired in March.
"We're thrilled to be collaborating on this product launch with King Louie. He is a trailblazer in the hip-hop industry and influential ambassador of cannabis culture in America,” said CEO Leigh Hughes. “Together, we have the opportunity to shape the norms and perceptions surrounding cannabis culture and will offer consumers an elevated experience through the quality and delivery of our extracted oils and exclusive flower products."
King Louie, whose real name is Louis King Johnson Jr, is a Grammy nominated hip hop artist that was cited by Spin magazine for making Chicago the biggest hip-hop scene in 2012. He's regularly working in collaboration and touring with artists like Kanye and Chance The Rapper.
"It's a lifestyle for us, so it's gonna be the best or nothing at all,” King Louie said. “We wanted to bring that same standard, along with something different to the market for everyone to enjoy."
Next Green Wave, based in Vancouver, is medicinal and recreational cannabis company operating a state-of-the-art indoor-growing facility in California and has a seed library of more than 120 strains.
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