Weekend Unlimited Inc (CSE:POT)(OTCQB:WKULF) said Tuesday that its flagship wknd! branded product line consisting of pre-rolls, vape pens and cannagars is in full production ahead of its July launch in Washington state.
"Our team has worked tirelessly to both design and produce a wknd! branded product line for launch in Washington, under the proviso that the product line must be replicable in other states systematically and sustainably," said Weekend CEO Chris Backus.
The Vancouver-based lifestyle brand has developed proprietary blends and formulations for its branded pre-rolls, cannagars and vape pens — each available in three different product lines called Bliss, Now and Escape.
The company said that pre-rolls for wknd!'s Bliss, Now and Escape brands will use “high quality strains” for product consistency and will be packaged in custom high-5 collector tins.
Similarly, the cannagars will use high quality strains and be targeted at the cannabis connoisseur.
Meanwhile, the vape pens and cartridges will carry “a proprietary formulation for consistent taste” and effect, said the company.
Washington is a key test market
"This market rollout serves multiple purposes, first, we have developed a branded product line to raise awareness and start building affinity for the wknd! flagship brand,” said Backus. “Second, the line has been developed with product attributes and formulations that can be consistently produced and replicated in other states.”
The availability of legal weed makes Washington a popular tourist destination. As a result, many cannabis companies have moved into the state to start their businesses in the burgeoning marijuana industry.
“Very importantly, with Washington State operating in the sector so efficiently in regard to both processes and relationships, we are designing and testing both our products and processes for long-term success here before expanding into additional states," said Backus.
Weekend Unlimited is a cannabis-focused investment company that specializes in the scaling of small to medium brands, primarily in the categories of flower, extracts and edibles. The company which focuses on both the cannabis and CBD (cannabidiol) markets, boasting operations in the US, Canada and Jamaica. It has been making steady inroads into the US market.
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