The Vancouver-based company announced Monday it is working with jmpr, a US-based agency with extensive experience in automotive branding campaigns.
The auto manufacturer’s main product is SOLO, a three-wheeled single-passenger electric automobile.
In the business for over 40 years, jmpr has worked with leading names in the car business such as INFINITI, Airstream and Galpin Motors.
Electra Meccanica will use jmpr’s services for event planning and media relations, as well as implementing a new digital marketing and brand building campaign.
The engagement between Electra Meccanica and jmpr comes at a time when the car company is in the process of ramping up towards mass production of SOLO, which boasts a top range of 100 miles and speeds of 82 miles per hour on a 17.3 kilowatt hour battery pack.
The vehicle was included in a recent Forbes list of the “coolest new cars” for 2020, amongst names like Aston Martin, Cadillac and Tesla.
Electra Meccanica is expecting to begin sales by the end of 2020.
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