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Barnes & Noble partners with self-publisher Lulu.com

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Bookstore giant Barnes & Noble (NYSE:BKS) announced Tuesday it has partnered with Lulu.com, a self-publishing company, to publish Lulu.com authors' work through its NOOK eReader.

Lulu.com founder and CEO, Bob Young said: "This partnership is another step in our passionate effort to help Lulu creators reach more readers and sell more books.

"We expect that eBooks, which represents the greatest area of opportunity for our creators, will continue to evolve rapidly and the NOOK reaches a whole new audience of readers to discover and purchase our creators' remarkable works."

Indeed, researchers at Lulu.com said authors who publish work as an eBook as well as a print edition tend to sell 30% more units than those who sell in print alone.

Approximately 1.1 million authors and 20,000 titles are added to Lulu.com's catalogue each month. The company provides a publishing platform for writers in exchange for a percentage of profits from each sale.

Barnes & Noble VP of eBooks, Jim Hilt commented: "We are excited to partner with Lulu.com to bring its catalog of fantastic eBooks to our rapidly growing community of millions of NOOK owners and readers.

"Barnes & Noble is a leader in digital reading because of our commitment to bring readers new and unique eBooks by great authors that can be found with partners like Lulu.com."

Further details of the deal were not disclosed.

In New York, Barnes & Noble shares rose 3.74% to $13.33 as of 3:36 pm EDT.

Quick facts: Barnes & Noble Education

Price: 3.73 USD

NYSE:BNED
Market: NYSE
Market Cap: $177.58 m
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