Weekend Unlimited Inc (CSE:POT) (OTCMKTS:WKULF) shares jumped higher on Thursday after the lifestyle-focused cannabis company said that it has launched its flagship wknd! branded products in Washington State.
In morning CSE trading, Weekend Unlimited shares were 9.1% higher at C$0.06.
The Vancouver-based company has developed products for the wknd! brand which include cannabis-filled cigars, pre-rolls and vape cartridges.
In a statement, Weekend Unlimited CEO Chris Backus described the launch as a “significant milestone” for the company.
“Our primary objective has been to get our branded products into stores, generating revenue for the company,” said Backus.
“As of this week, wknd! branded products are in full sales launch in Washington state. Inventory is fully stocked, sales teams have entered retail stores with product sample packs, and purchase orders are being taken,” he added.
Weekend Unlimited said Washington State is “the ideal incubator” for the establishment of its flagship wknd! branded products. However, the Canadian company emphasized that while Washington State is its retail entry point, it will eventually push its wknd! branded products into additional states.
Meanwhile, Backus pointed out that production is “at full tilt,” and members of the WKND! branded products sales team have met with multiple retailers and the response has been “outstanding.”
“We appreciate the patience of our shareholders as we have deliberately advanced our action plan and prioritized the establishment of strong relationships and processes to bring these branded products to market, and most importantly to engage retailers and consumers for long term success,” added Backus.
Weekend is collaborating with Seattle-based cannabis producer Emerald City on proprietary cannabis blends and formulations with the goal of establishing a reliable consumer base in Washington before expanding to other states.
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