LiteLink Technologies Inc (CSE:LLT) (OTCMKTS:LLNKF) revealed Friday that it has signed its first US 1SHIFT Logistics customer, Bay Water Transportation, a fully licensed international logistics service provider headquartered in Houston, Texas.
The Burnaby, British Columbia company’s flagship software platform 1SHIFT Logistics, enables brokers, shippers, and carriers to track shipments and settle payments in real-time without having to micromanage individual drivers.
In a statement, LiteLink, which is using artificial intelligence to bring the shipping industry into the 21st century, said Bay Water Transportation was looking for an advanced freight and shipping visibility platform that could seamlessly work without start-up costs, or fees to gain real-time visibility into freight issues.
According to the agreement, LiteLink will provide Bay Water perpetual use of its 1SHIFT Logistics platform for advanced real-time freight visibility, interactive real-time maps and ETA, route optimization, problem management, audit logs, and proof of delivery that removes the need for faxes and emails.
The bill of lading, which is a document issued by a carrier to acknowledge receipt of cargo for shipment will also be digitized.
“We are excited to roll this out to our first major brokerage group in the U.S, that have a real need for visibility to track shipments and enrich their customer experience and service,” LiteLink Technologies CEO Ashik Karim said in a statement.
“Having visibility into real-time data, deviation of routes, and real-time updated ETA’s is something that every broker needs in their arsenal to deliver the highest customer service and to remain competitive,” he added.
The company said Bay Water has been given a 30-day free onboarding period to learn about and get comfortable with the platform. Bay Water will then pivot to a pay-per-load model.
Predictive analytics built into the platform helps shippers review historical pricing information, partner ratings, and current factors such as fuel prices, weather, and backhaul capacity to make informed pricing decisions in real-time.
1SHIFT streamlines workflow within the partner ecosystem and uses blockchain to record the immutable details of the shipment to automate the paperwork.
LiteLink said its initial focus is to provide 1SHIFT to carriers, brokers, and shippers in North America this year, followed by expansions into South America in early 2020.
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