Weekend Unlimited Inc (CSE:POT) (OTCMKTS:WKULF), revealed Thursday that it is entering the hemp-derived CBD space with its WKND! Wellness product line, which will soon be available online and for retail sales in the United States.
In a statement, the Vancouver-based lifestyle-focused cannabis company said it was in “final development” mode for its WKND! Wellness Line product line.
The ‘Made in USA’ hemp-derived CBD portfolio will include four products, including body butter, full-spectrum tincture, cooling gel, and capsules, which represent the top selling product types in the hemp-derived CBD industry.
"WKND! Wellness is an online and retail CBD product portfolio that has been in development for months as we identified this as a lucrative and important strategy to grow the brand where we can scale to demand," said Weekend CEO Chris Backus in a statement.
"We have developed and formulated a comprehensive product offering coupled with a multifaceted online marketing program to drive awareness and sales as we enter the final stages to launch with online sales by November 2019," he added.
The company said that the WKND! Wellness products are Good Manufacturing Process certified and the products are third party lab-tested for purity and potency. The company will promote the new line in association with social media influencers, through digital ads, and affiliate relationships.
“Manufacturing and fulfilment system is capable of scaling up to accommodate thousands of orders per day,” said the company in a statement.
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