viewBragg Gaming Group

Bragg Gaming jumps into the US gambling market with three-casinos deal in New York

The deal, done in partnership with sports betting provider Kambi Group will provide services to three New York casinos

Seneca Niagara Resort & Casino
SCG operates the Seneca Niagara Resort & Casino in Niagara Falls (pictured), Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca

Bragg Gaming Group (CVE:BRAG) (OTCMKTS:BRGGF) has signed a deal with Seneca Gaming Corporation to provide casino services and player account management (PAM) to three casinos in western New York. 

The deal, done through Bragg subsidiary ORYX Gaming and in partnership with global sports betting provider Kambi Group PLC, is the company’s first involvement in the US gaming market. 

The Bragg-Kambi partnership will provide SCG’s facilities with ORYX’s online gaming platform, including a PAM system, a gaming portal for both desktop and mobile and casino services, all integrated with Kambi’s portfolio of on-property sports wagering products.

READ: Bragg Gaming's GiveMeSport executive Benny Bonsu recognized with Leader Under 40 award

“The agreement with Seneca and Kambi is a game-changer for Bragg,” CEO Dominic Mansour said in a statement. “The US casino and sports betting market is rapidly expanding, and ORYX’s expertise in PAM, casino, marketing and operations services, and integrations between land-based and online positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

SCG operates Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca. 

Seneca Resorts & Casinos, the official casino partner of the Buffalo Bills, is expected to begin the rollout of on-property sportsbooks imminently and have sports betting up and running before the end of the year.

“The agreement with Bragg and Kambi is a huge win for our customers,” SCG CEO Holly Gagnon said in a statement. “Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”

In addition to the Seneca agreement, Bragg and Kambi also announced a global gaming arrangement with Kambi to explore and collaborate on strategic opportunities, with a particular focus on the US market. 

Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com 

Follow him on Twitter @andrew_kessel

Quick facts: Bragg Gaming Group

Price: 0.74 CAD

Market: TSX-V
Market Cap: $84.17 m

Add related topics to MyProactive

Create your account: sign up and get ahead on news and events


The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

In exchange for publishing services rendered by the Company on behalf of Bragg Gaming Group named herein, including the promotion by the Company of Bragg Gaming Group in any Content on the Site, the Company receives...


Bragg Gaming Group posts 72% increase in 3Q revenue, not concerned on...

Bragg Gaming Group Inc (CVE:BRAG) (OTCMKTS:BRGGF) (FRA:SL4A) Chief Strategy Officer Yaniv Spielberg tells Proactive the online gaming group saw its revenue grow by 72% year-over-year to C$18.1 million in 3Q 2020 after expanding its online gaming business through Europe and Latin...

1 day ago

2 min read