The deal, NexTech’s first with an apparel company, will see the AR company create photorealistic 3D versions of JumpBall products that customers can interact with online.
“JumpBall is the new breed of basketball apparel,” JumpBall Danny Essix CEO said in a statement. "We're not a company that follows trends — we set them. With NexTech AR, we see a huge opportunity to begin a new game, and to be an early adopter of AR in the apparel industry future.”
NexTech’s CaptureAR technology can create a 3D capture of clothing using 4K video from a cell phone with no special training required, giving companies an efficient way to create AR assets at scale.
“We are excited to welcome JumpBall Apparel as a client,” NexTech CEO Evan Gappelberg said. “By investing into augmented reality, JumpBall has positioned itself as an apparel leader. From enhancing customer engagement with their products, dramatically increasing add to cart rates and by lowering product returns, we are confident that JumpBall will benefit greatly from our AR technology.”
“With our new CaptureAR technology, NexTech has moved augmented reality into the forefront as an essential tool for online apparel retailers allowing them to sell more product,” Gappelberg added. Today’s announcement reflects NexTech’s deepening commitment to the fashion and apparel sector, a $1.5 trillion marketplace which we intend to dominate.”
Contact Andrew Kessel at email@example.com
Follow him on Twitter @andrew_kessel