Next Green Wave Holdings Inc (CSE:NGW) (OTCMKTS:NXGWF) announced Tuesday that it is partnering with global media company The FADER to launch and distribute a new line of cannabis products through The FADER's enterprise.
The new line of products from the company’s SD Cannabis subsidiary will include superior indoor hand-harvested and trimmed flower in collectible capsule box-sets reflecting the special, unique nature of limited-edition print magazine releases, CBD products direct to consumer (state permitting) and apparel across the country.
Next Green Wave said the products will be available in the first quarter of 2020 throughout California in select dispensaries and respective delivery networks.
The FADER, with a global network spanning a print and digital publication, social, film, live music and immersive cultural events and beyond, brings together a community of people who champion music, creativity, and the culture that surrounds it.
At the forefront of discovery since 1999, The FADER has supported some of the world's biggest creatives and artists early on in their careers including Drake, Kasey Musgraves, Kanye West, The Strokes, Cardi B, Outkast, Bon Iver, Lizzo, and many more.
Next Green Wave's expanding brand portfolio and The FADER's network will further strengthen the company's presence in the market, giving the company access and exposure to countless cultural events and resources that can reach The FADER's community and network of creatives and innovators.
“The FADER is on the frontlines of emerging culture and spotting what’s next while working to elevate and amplify creative pioneers,” says Rob Stone, Co-founder of The FADER. “One of the best in class in the industry, the team at NGW are true innovators who are dedicated to excellence. Sharing a similar mission with The FADER, NGW champion the culture that brings communities together, and we’re very excited to partner with them to bring premium products to our network.”
Ryan Lange, CMO of Next Green Wave and SD Cannabis, noted that ‘like many others I grew up on the music that came from this team and their global reach. They are responsible for so many iconic acts and brands it is humbling to think that we have the chance to build something together. The team at Fader is ready to put in the work with us as we expand our brands visual reach to new audiences across the globe.”
Headquartered in Vancouver, Next Green Wave is a medicinal and recreational cannabis company operating in California. It owns and operates a 35,000 square-foot, state-of-the-art cultivation facility and has acquired a seed library of over 120 cannabis strains.
The company’s stock recently traded up 1.4% to US$0.08 a share in New York and more than 9% to C$0.12 in Canada.
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