BevCanna Enterprises Inc (CSE:BEV) (OTCMKTS:BVNNF), a manufacturer of cannabis-infused beverages, said chief commercialization officer Emma Andrews will be featured at this week's Lift & Co Expo, sharing insights into the infused cannabis beverage category and consumer.
The three-day conference starts on Thursday at the Vancouver Convention Centre and will ignite discussions around the medical and recreational use cannabis markets.
"BevCanna has conducted significant research into the way Canadians want to enjoy their cannabis and infused beverages in social settings to relax and unwind,” said Andrews. “Addressing health concerns are at the top of the list."
BevCanna Enterprises stock rose 7.14% to US$0.30 on the OTC Markets and was trading at C$0.36 in Toronto.
BevCanna will also participate in the Lift & Co Expo portion of the conference, acting as hydration partner for the expo by offering samples of two of BevCanna's original cannabis-infused beverage brands, Anarchist Mountain and Grüv at Exhibit Booth 641.
The Anarchist Mountain brand is inspired by natural botanicals found throughout the Pacific Northwest and is based on lightly sparkling spring water. It is THC-dominant, and designed for social occasions, said the company.
On the other hand, the Grüv brand represents an easy-drinking range of classic iced tea profiles. “Grüv is composed of an equal balance of THC and CBD, making it an approachable choice for current and newer cannabis consumers alike,” said the company.
As hydration partner, BevCanna is sponsoring a steady stream of fresh water for all Lift Expo attendees. The company said the first 2,000 people to stop by the hydration stations will receive a complimentary reusable BevCanna water bottle.
The expo will feature over 225 exhibitors from Canada and around the world and will draw cannabis investors, professionals and consumers.
BevCanna has doubled the size of its outdoor cannabis cultivation site to 292 acres, from 130 acres in its prime location in British Columbia's fertile Okanagan Valley, which also includes a 40,000 square foot manufacturing facility in Osoyoos, as well as a spring water aquifer.
The Vancouver-headquartered company has multiple revenue streams, including house brands, white label bottling, and is actively pursuing joint ventures, licensing and acquisitions of technology and brands. The firm utilizes patented technology to produce premium tasting, water-soluble cannabinoid infusions using THC and CBD from both cannabis and hemp.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive