The 5,000-square-foot space in San Diego is located just between the trendy Hillcrest and North Park areas of the city on 2002 University Drive.
A historical building, the store is known for its brightly-painted exterior, courtesy of Los Angeles artist Risky.
Within the walls of the store, Next Green Wave will sell everything from cosmetics and skincare, CBD oils and flower, and clothing and accessories like pipes, tubes and artwork.
The space will also serve as an event space and monthly art collective to serve as a hub for San Diego’s cannabis community and support local artists, the company said in a statement.
“This is more than a retail store; it is an opportunity to connect and give our industry a voice,” said Ryan Lange, marketing officer at Next Green Wave.
“We are using our new space as a marketing vehicle and feedback loop for the WEARESDC cannabis brand and hope this event inspires the community to connect and build relationships that continue to positively shape and define this industry.”
The store will be managed and operated by Next Green Wave’s 100%-owned subsidiary WEARESDC. To celebrate the launch of the store, SDC recently hosted its first private event that featured local artist Ethos One and rapper King Louie for over 200 industry personnel.
Based in Coalinga, California, Next Green Wave owns and operates a 35,000-square-foot indoor cultivation facility and is currently expanding extraction and other operations on its cannabis zoned campus.
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