Phunware Inc (NASDAQ:PHUN) announced Thursday the successful deployment of its Multiscreen-as-a-Service (MaaS) platform for a publicly-traded destination casino resorts operator with a global footprint.
“We are extremely honored that another category-defining brand selected Phunware to drive its digital transformation initiatives on mobile,” said CEO Alan Knitowski in a statement.
“Our MaaS platform provides hospitality operators worldwide with the ability to more easily engage, manage and monetize their guests while scaling seamlessly to each of their properties both domestically and abroad.”
Phunware said it launched at two multi-billion dollar resort properties representing two of the largest luxury casino hotels in the US.
According to IBISWorld, casino hotels in the US generated over $65.7 billion in 2019, across more than 400 businesses, with many of them actively engaging in the digital transformation challenges the mobile-centric MaaS platform was designed to solve.
“In a mobile-first world, it's all about engagement, but you can’t engage what you can’t locate and you can’t understand,” added Randall Crowder, Phunware’s chief operating officer.
“With our Location Based Services (LBS), the MaaS platform delivers a comprehensive set of tools that enables any hospitality brand to use guest location to provide more meaningful engagement before, during and after their stays while transforming their individual guest experiences throughout.”
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