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Imagination Park Technologies taps former Universal Music Group exec Mike Tunnicliffe as advisor

At Universal, he worked with American Express, American Airlines, Honda, Citi and Marriott as well as artists like Keith Urban and Nick Jonas

Imagination Park Technologies Inc. -
Imagination Park’s augmented reality-as-a service model allows businesses of all sizes to implement their own AR campaigns

Imagination Park Technologies Inc, the augmented reality company, (CSE:IP) (OTCMKTS:IPNFF) is shaking up its senior leadership with the appointment of Mike Tunnicliffe as a senior advisor to CEO Alen Silverrstieen. 

Tunnicliffe previously was at the helm of Universal Music Group Brands (UMGB), a music strategy and partnerships group that works with UMG artists and their management teams. During his stint at Universal, Tunnicliffe worked with American Express, American Airlines, Honda, Citi and Marriott, as well as artists like Keith Urban and Nick Jonas. 

READ: Imagination Park links up with communications firm KLA Laboratories in its partners platform

“Mike brings a tremendous track record of success in the Music and Entertainment Market for decades,” said Silverrstieen. “Working with high-profile musical artists and entertainment properties is the perfect avenue for delivering Augmented Reality experiences to fans around the globe.”

Prior to joining UMG, Tunnicliffe was the global chief growth & marketing officer at WPP’s GroupM, the media investment management business, where he spearheaded business development and revenue growth across the group.

“I am delighted to be joining the advisory board of Imagination Park which I believe has the potential to transform music & entertainment-related properties into unique immersive experiences for fans and consumers across the globe,” said Tunnicliffe in a statement.

Imagination Park’s augmented reality-as-a service model allows businesses of all sizes to implement their own AR campaigns without any prior programming or technology experience. All the customer has to do is point their mobile device at a chosen logo, building or other landmark and the area comes to life with interactive content that blends together the real and the digital. 

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