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Media Central reports increased readership and online visits to flagship publication NOW Magazine

The number of visitors to NOW’s online platform increased by 26% while print readership rose 12%

newspapers on laptop
NOW Magazine is a popular Toronto-based weekly publication

Media Central Corporation Inc (CSE:FLYY) announced Thursday that user growth at its online media title nowtoronto.com saw impressive growth in users over the fourth quarter of 2019. 

The Toronto-based media firm, which owns the local publication NOW Magazine and nowtoronto.com, said that the number of visitors to NOW’s online platform increased by 26% compared to the same three-month period in 2018. 

The print issue of NOW, which is published weekly in Toronto, reported a 12% increase in readership, or an additional 176,000 readers. 

READ: Media Central enters online digital video space, opening new revenue stream

Media Central attributed the growth to an “aggressive” seven-day news cycle and fresh content posted regularly throughout the day. It also said that a “dedicated” focus on social media drove increased traffic to the paper’s original features that highlighted issues and stories from Canada’s largest city. 

"NOW's impressive 22 percent overall audience growth for the recent quarter is a testament to our commitment for providing original and informed cutting-edge journalism,” Brian Kalish, Media Central’s CEO, told shareholders in a statement.  

The growth comes at an opportune time for Media Central, which is embarking on a new, wide-ranging digitization strategy for the title.  

"The engaged and influential digital following of NOW creates some serious opportunities for us to monetize this iconic publication, creating best practices as we move forward in consolidating the 100 million strong readers of alternative titles across North America." 

Media Central acquired NOW Central Communications in the last quarter of 2019. The paper has a total readership averaging nearly 1.6 million monthly readers, while its digital properties see around 2.5 million users. 

Contact Angela at [email protected]

Follow her on Twitter @AHarmantas

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Price: 0.11 CAD

CSE:FLYY
Market: CSE
Market Cap: $4.18 m
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