The Toronto-based media firm, which owns the local publication NOW Magazine and nowtoronto.com, said that the number of visitors to NOW’s online platform increased by 26% compared to the same three-month period in 2018.
The print issue of NOW, which is published weekly in Toronto, reported a 12% increase in readership, or an additional 176,000 readers.
Media Central attributed the growth to an “aggressive” seven-day news cycle and fresh content posted regularly throughout the day. It also said that a “dedicated” focus on social media drove increased traffic to the paper’s original features that highlighted issues and stories from Canada’s largest city.
"NOW's impressive 22 percent overall audience growth for the recent quarter is a testament to our commitment for providing original and informed cutting-edge journalism,” Brian Kalish, Media Central’s CEO, told shareholders in a statement.
The growth comes at an opportune time for Media Central, which is embarking on a new, wide-ranging digitization strategy for the title.
"The engaged and influential digital following of NOW creates some serious opportunities for us to monetize this iconic publication, creating best practices as we move forward in consolidating the 100 million strong readers of alternative titles across North America."
Media Central acquired NOW Central Communications in the last quarter of 2019. The paper has a total readership averaging nearly 1.6 million monthly readers, while its digital properties see around 2.5 million users.
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