NexTech AR Solutions Corp (CSE:NTAR) (OTCMKTS:NEXCF) has hired Guillaume Pascual, a sales and marketing veteran of Apple Inc (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT) and NortonLifeLock Inc (NASDAQ:NLOK) as its director of 3D/AR ads.
The augmented reality company expects 2020 to be a major year for its recently-launched 3D/AR network, the company said, and Pascual provides the technology and marketing teams with a solid foundation.
“We are excited to have Guillaume join our growing tech team and lead our new 3D/AR ad network,” CEO Evan Gappelberg said. “Guillaume will take the leadership role in building and expanding our newly formed 3D/AR advertising network by quickly growing its revenue in 2020 and beyond.
“The opportunity for our company to take the lead position in this new world of 3D/AR ads is enormous and with Guillaume’s deep experience at tech titans like Apple, Microsoft and most recently NortonLifeLock, we feel very confident in our success.”
Pascual spent seven years at both Microsoft and Norton, in addition to his time at Apple. He brings regional and global sales experience, as well as marketing chops.
“I am thrilled to embark on my next journey with NexTech AR,” Pascual said. “NexTech AR has taken an edge in the race with the combination of 3D production services and more recently programmatic display capabilities. They have figured out how to make AR simple, affordable and scalable.
“NexTech AR has lifted technical and usability barriers. They are in position to offer and deliver end-to-end campaigns, from a 3D online ad to a product page ‘ARitized’ interaction. This is a game changer in the industry and a marketer’s dream. I can’t wait to lead NexTech’s marketing strategy and take online advertising to the next level for brands and customers.”
In addition, the company said it has granted its employees and service providers the option to purchase up to a combined 850,000 common shares. The options vest over three years at a price of $1.89 per share.
NexTech, based in New York and Toronto, also offers AR for e-commerce, AR in Chat, an ARitize App, AR University for education and “V-commerce,” an in-store virtual reality experience.
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