NexTech AR Solutions Corp (OTCMKTS:NEXCF) (CSE:NTAR) announced four new WebAR e-commerce customers that will utilize the company’s CaptureAR augmented reality creation technology.
NexTech expects to launch its CaptureAR app, which allows users to create 3D AR assets using a smartphone, within the next 30 days. Once launched, the company said, the app will be a strong revenue generator among its AR offerings.
WallKicks sells stickers and wall decals that look like giant sneakers. With NexTech, customers will be able to view any decal on their wall using their smartphone, all before they make a purchase.
"We have worked with NexTech AR for the past 2 months,” WallKicks CEO Dustin Werth said in a statement. “During that time they created an AR solution for WallKicks to help us engage our shoppers in a huge way. Now our customers can actually place a WallKick directly on a wall to see how it will look before they make the purchase.
“During this time, the NexTech team has been outstanding to work with. They completed the project quickly. There are still changes they are making to create an even better AR solution for us. WallKicks is thankful for our collaboration and we are looking forward to continuing our relationship with NexTech AR."
An online retailer of ties and suspenders, SpenceUp is relying on NexTech to more closely replicate an in-store experience for its online customers.
“We are extremely excited to work with NexTech AR Solutions because they are helping us bring our products to life,” SpenceUp co-founder Joven Yount said. “Spence is a very unique product, and [NexTech’s] technology gives potential customers an opportunity to see themselves in an augmented reality version of our suspenders.
“When a new product hits the market, people are hesitant to try it until they fully understand it. They want to touch it, feel it, and see it before they buy it. That’s obviously a challenge for online retailers but NexTech AR has solved that problem for us.
“We are confident that their technology will drive more interest and a better understanding of Spence. Customers can engage with the products and see how good they look in Spence, which will lead to the next level sales we are seeking. NexTech AR provides exactly what we need to make all of those things happen.”
Dhana produces a zero-waste outdoor jacket called the Circular Memory Jacket, which uses customers own materials to create personalized interior linings. Its website is launching on March 15.
“NexTech's 3D/AR allows us to showcase the personal story on the inside of the jacket while highlighting the performance and functionality on the exterior of the jacket,” CEO Shamini Dhana said. “It's a way for our customers to discover and engage with our product, using creativity, design and story-telling."
Lotuk makes color socks using maps of cities around the world.
WallKicks, SpenceUp and Lotuk are each powered by Shopify (NYSE:SHOP), and Dhana got its start on Kickstarter. NexTech CEO Evan Gappelberg believes AR technology will continue to become a key part of how e-commerce site owners make their products stand out.
“AR is becoming more mainstream in 2020 and we are seeing an increased pace in our closed deals,” Gappelberg said. “As the year plays out we expect that more and more of the millions of eCommerce site owners from Shopify, Magento, WooCommerce, Wordpress and others will recognize the unique and powerful advantage augmented reality can have on their bottom lines.
“With these four deals, we are accelerating forward with our stated business plan of signing up early adopters in AR and then moving them through our suite of AR products including; WebAR, AR for training and education and AR in 3D advertising. As one can read from the above quotes all of our customers are excited to join us as first movers in the fast-growing augmented reality and virtual reality markets.”
Separately, NexTech said it plans to attend PDAC, a mineral and exploration mining convention held March 1-4 at the Toronto Convention Center. The company will show off core samples from Romios Gold Resources Inc (CVE:RG) (OTCMKTS:RMIOF), which contracted NexTech for its 3D/AR omni-channel services.
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