Byrna Technologies Inc (CSE:BYRN) (OTCMKTS:BYRN), formerly Security Devices International Inc, has announced the appointment of Reilly Schueler as director of sales and marketing.
Schueler will be responsible for building Byrna's e-commerce and social media marketing program, developing the Byrna brand through the creation of print and digital content and the use of appropriate influencers, creating and implementing a nationwide reseller program focused on expanding Byrna's market penetration through gun shows and other direct to consumer events and developing a Byrna distribution network of brick-and-mortar outlets.
"Reilly Schueler brings to Byrna extensive sales and brand development expertise with a particular emphasis on the 'outdoor and hunting' markets where Reilly created the 'Hero' brand of outdoor and hunting products,” CEO Bryan Ganz said in a statement Thursday.
“Reilly has over 25 years of successful sales, marketing, and branding experience and a track record of driving distribution, increasing market share, and enhancing brand image. We are very excited to have Reilly join Byrna to lead our sales and marketing effort just as sales are beginning to ramp up. The last few weeks have seen record e-commerce sales at Byrna. The timing for Reilly to join the company could not be better," Ganz added.
The Wakefield, Massachusetts-based company develops the Byrna HD, a handgun-like device that dispenses chemical irritants. The small, lightweight 0.68 caliber device is equipped with a five-round magazine capable of accurately hitting a target at up to 60 feet — without causing serious injury. Its chemical payload is designed to burn an assailant’s eyes and respiratory system.
"This is a great time to join Byrna Technologies. I am looking forward to increasing the awareness of the Byrna brand through strategic marketing efforts and through the development of a network of partnerships that will expand Byrna's marketing channels to reach all segments of the market," said Schueler.
“I believe the Byrna HD is the perfect product for both consumers and security professionals that want an efficient, effective and most importantly, non-lethal way to protect themselves and the people they care for. With the Byrna HD, one need never hesitate when their safety of the safety of their loved ones is on the line. I am excited to grow the business and brand into the global leader for the personal non-lethal protection market," he added.
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