LeanLife Health Inc (CSE:LLP), the Omega-3 product-focused firm, has tapped former Procter & Gamble Co (NYSE:PG) executive Marisa Sanchez to take charge of sales of its products in Mexico.
Sanchez previously worked at P&G for ten years, where she sourced products for its health and beauty care groups. After P&G, she went on to launch an import/export company that distributed an array of popular French beauty products.
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“I am delighted that Ms. Sanchez has joined our LeanLife team and look forward to her assistance in connecting the company to large food producers in Mexico and selling our product,” said Stan Lis, LeanLife CEO, in a statement.
The new North American trade agreement reached by the US, Mexico and Canada is likely to help to bolster exports of LeanLife’s products to Mexico.
Mexico is thought to be a promising market for LeanLife’s health products, which are long-term, shelf-stable extractions from flax seed – a plentiful plant-based source of Omega-3, which makes them a fortified food ingredient.
The products are available in oil, emulsion and powder forms and can be used as food additives or as nutraceuticals. Already in Europe, they have been used to make bread, noodles, cheese, yogurt, juice and milk products.
Mexico is a food processing hub, as it is home to several multinational companies such as Nestle and Unilever, which export their processed goods and sell them domestically as well. Grupo Bimbo, one of the largest baking companies, is also headquartered in Mexico.
The global Omega-3 market reached US$33 billion in 2016 and is expected to reach upwards of US$57 billion by 2025, according to a report by Grand View Research Inc.
