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Tekcapital’s Salarius to launch SaltMe! snack product across 71 stores

The new range of crisps uses Salarius' MicroSalt low-sodium particles for flavouring

Tekcapital PLC - Tekcapital’s Salarius to launch SaltMe! snack product across 71 stores

Tekcapital PLC’s (LON:TEK) portfolio firm, Salarius, has received an order from its distribution partner to launch its SaltMe! Range of low-sodium snack products across 71 stores in May.

The launch of the crisp range represented “an important milestone for SaltMe!”, the investment firm said on Tuesday, adding that “thousands of customers” will now be able to buy the new crisp range, which uses Salarius’ MicroSalt particles for flavouring.

READ: Tekcapital says new US policy “potentially relevant” for portfolio firm Belluscura

"We are very excited to execute this program that will put this new and fantastic brand in front of thousands of consumers quickly. In a world where taste is everything, we feel optimistic that SaltMe! snacks will engender strong loyalty and repurchase from our new customers”, said Salarius chief executive Victor Hugo Manzanilla.

As of February 2020, Tekcapital holds a 91.7% stake in Salarius.

The shares were up 2.2% at 7.7p in early trading on Tuesday.

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