Bragg Gaming Group Inc (CVE:BRAG) (OTCMKTS:BRGGF) subsidiary ORYX Gaming said Wednesday that it has extended its partnership with online Latin American betting pioneer Betcris, inspired by the success of ORYX’s content with the group's business-to-business client, Lotería Nacional de Ecuador.
In a statement, Toronto-based Bragg Gaming said the “strengthened collaboration” will see Betcris use the ORYX Hub platform to launch new online casino games and live-dealer tables, as well as a variety of virtual sports across several regulated markets.
ORYX Hub combines nearly 8,000 world-class casino games, slots, lottery, virtual sports and instant win game content from top tier gaming content providers, along with proprietary content. The platform and its content are licenced by the Malta Gaming Authority and Romanian National Gambling Office, and are certified or approved in 14 major jurisdictions.
“Strengthening our partnership with Betcris will allow us to offer our product portfolio to a much wider audience across a range of strategic markets and we are positive that in combination with our platform tools it will perform extremely well throughout the operator’s brand portfolio,” said Matevz Mazij, a managing director with ORYX Gaming in a statement.
The deal will also allow Betcris to step-up its promotional activities with the use of the ORYX data analytics platform and player engagement tools. These include real-time promotions, leaderboards, tournaments and jackpots, the company said.
With the benefit of ORYX Hub platform tools and features, Betcris will be able to “improve its conversion and retention” and boost its performance indicators, pointed out Bragg Gaming.
Betcris CEO JD Duarte said gaming was increasing in popularity and the company was determined to offer the “latest and most innovative” games.
“The wide selection of products available through ORYX Hub is a result of our commitment to provide players access to the most attractive content,” he added.
Bectris, operating since 2006, has become a leading Latin American online gaming operator. It focuses primarily on the Central and South American market and has been regulated by the Malta Gaming Authority since 2011.
Bragg Gaming specializes in identifying online gaming opportunities with a focus on both B2B and B2C gaming companies. ORYX Gaming, is an innovative B2B gaming technology platform and casino content aggregator.
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