Earlier this week, the company introduced an immune support CBD oil and elderberry gummies. The product contains CBD, B3, B12, vitamin C and zinc and is made from 100% pure essential oils containing cinnamon leaf, lemon, clove bud, lime, eucalyptus, globulus, rosemary, peppermint, spearmint and oregano.
The popularity of the product, marketed under its First Class brand, has generated an average order of US$189 for immune support customers.
“The Immune Support product launch has been the most successful product launch in the history of our First Class brand,” CEO Ryan Hoggan said in a statement. “E-Commerce is a fast-moving sector, especially during these very unique times we are facing today. Our ability as a company to quickly develop and launch new products to meet market demand is a testament to our expertise.”
The company said it has draawn interest from customers who have been historically hesitant to buy CBD but are seeking immune support and anti-inflammatory products. Additionally, social distancing due to the coronavirus has led to an uptick in online shopping as consumers are increasingly remaining in their homes.
“I am very excited by the reception we have received to date for our immune line of products,” Hoggan said. “I project demand for the line will continue through Q2 and be a significant driver to our growth for 2020.”
Mota Ventures, based in Vancouver, has its sights set on becoming vertically integrated CBD company with operations in Europe and the Americas. It operates a 2.5 hectare growing site in Colombia and has begun to establish sales and distribution channels through the acquisition of the Sativida and First Class CBD brands.
The company announced a 12-month programmatic digital advertising campaign with Native Ads Inc for a cost of C$80,000.
That breaks down into C$72,000 for digital advertising paid distribution and media buying; and C$8,000 for content creation, consulting, managed services and management fees.
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