Media Central Corporation Inc (CSE:FLYY) announced on Tuesday that it has struck an alliance with Canadian telehealth service giant Tia Health to provide its readers access to a vast network of physicians through videoconferencing, electronic consultations and virtual communication.
The Toronto-based media giant said that thanks to the alliance with Tia Health, readers will be able to access healthcare they need from their home, without worrying about putting themselves or others at risk during the coronavirus (COVID-19) outbreak.
Tia Health services are provided free with a valid health card in Ontario, Alberta, and British Columbia, and include: online appointments with Canadian doctors, prescriptions, referrals, requisitions, mental health support, on-demand test requisitions and results, prescriptions and renewals delivered right to the door.
In a statement, Media Central CEO Brian Kalish said the company’s alliance with Tia Health provided it with the ability to further its relationship with its readers and “give back to the community during the COVID-19 pandemic."
"We are very happy to be working with Tia Health in launching this program, which we expect will be the first of many other affiliate-based ventures that allow us to leverage our omnichannel assets to engage with readers, and drive value for our advertising partners," added Kalish.
In 2017, 15.3% of Canadians aged 12 and older (roughly 5.6 million people) reported that they did not have a regular health care provider when they needed care or advice for their health, according to a Statistics Canada report.
“Receiving timely access to quality healthcare is difficult in a regular environment; during a pandemic, it’s proving to be excruciating,” noted Media Cental. As a result, Media Central's flagship titles NOW Magazine in Toronto and Georgia Straight in Vancouver have increased health and medical care coverage.
The company said that much of the health content provided by NOW and the Straight will include "referral links or a call to action" which directs readers to Tia Health. NOW and the Straight will collect an affiliate fee every time a reader or their family engages with one of Tia Health's remote services. A portion of MediaCentral's profits will be directed to community-based healthcare in Toronto and Vancouver, said the media giant.
"We are extremely excited to be aligning with two of MediaCentral's benchmark publications to help provide Canadians access to the health care they so badly need during this time of crisis," said David Del Balso cofounder and president of INSIG, Tia Health's parent company.
"As thousands of doctors close their clinics in response to COVID-19, NOW and the Straight are providing a very valuable service in showing Canadians there are options for their care through telemedicine, with Tia Health," he added.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive