The firm reported that revenues had jumped by 389% month-on-month, while ad impressions increased 409% to around 22.7 million in April from 4.5 million in March.
"Our digital advertising revenues are projected to dramatically surpass our legacy ad model as we move forward with our tech-heavy strategy. We are leveraging the latest technology to optimize bottom line growth, while ensuring our readers have the best possible experience," Anton Tikhomirov, Media Central's senior vice president, Technology and Architecture said in a statement.
"Programmatic ads are successful because they use machine learning to ensure consumer demand ad placements, driven by data, in real-time. We have seen impressive growth from our programmatic ads and are excited for this continued trajectory as we move forward with supplementary digital revenue drivers", he added.
Media Central also said that it has moved toward the implementation of new marketing automation software which it says will automate “the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions”.
The firm added that it is “actively searching for synergistic and accretive acquisition opportunities” to expand its reach across North America.
Media Central is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com.
Contact the author Calum Muirhead at [email protected]