- Offers augmented reality-as-a service platform that enables businesses, individuals to launch their own AR campaigns
- Mobile users can create 3D holograms, videos and images to share on social media
- Building partnerships in the sports, entertainment and gaming industries
What ImagineAR does:
ImagineAR Inc (CSE:IP) (OCTMKTS:IPNFF) creates augmented reality (AR) technology that blends together the real with the digital.
The Vancouver-based company, which changed to its name from Imagination Park Technologies in April 2020, has developed ImagineAR.com and its augmented reality-as-a service platform that enables businesses or individuals to launch their own AR campaigns without any prior programming or technology experience.
Every organization from professional sports franchises to small retailers can develop interactive AR campaigns that inform, entertain and reward consumers with any type of content - including 3D holograms, videos and images as well as advertisements and coupons. Consumers can then enjoy a game-like experience that they can instantly share on social media.
The platform, protected by five patents, is simple to use. Just point a mobile device at logos, signs, buildings, products, landmarks and more to create the desired content that is activated via AR visual markers and GPS locations. The interactive content is hosted in the cloud and managed using a menu-driven portal.
The ImagineAR.com mobile app is available in the IOS and Android mobile app stores.
How is it doing:
For most of 2020, ImagineAR has been building partnerships in the sports, entertainment, and gaming industries while licensing its technology and strengthening its management team.
Most recently, the company signed a partnership with Engaged Nation, a digital entertainment marketer to the casino industry, to integrate ImgaineAR’s interactive holographic content into the partner’s REACH platform that gives casinos the ability to reward participants for their continuous online play with free virtual currency, drawing entries and instant rewards.
Engage Nation’s casino clients include Station Casinos and Golden Entertainment in Las Vegas, Navajo Gaming in Arizona and New Mexico, Hard Rock Resort Casino in Lake Tahoe, Akwesasne Mohawk Casino Resort in New York, and Morongo Casino Resort in California.
The company has also teamed up with minor league baseball team the Louisville Bats, a Triple-A affiliate of the Cincinnati Reds, to help support local restaurant partners where operations have been affected by the coronavirus (COVID-19) pandemic. The initiative offers fans the chance to win a variety of team prizes by ordering curbside pick-up from a participating restaurant and sharing on social media a picture of the experience that also incorporates a Mascot AR e-collectible image.
The Sacramento Kings NBA basketball franchise is also a partner with ImagineAR. The team wants to add AR engagement opportunities to its mobile app that fans and guests can access on their smartphones for AR scavenger hunts, in-arena photo opportunities with digital players, sweepstakes, giveaways, interactive sponsorship campaigns, and more.
ImagineAR recently gained a stronger foothold in the world of sports after winning a five-year, $300,000 licensing and agreement to provide its AR platform to custom graphics company SlapItOn for the launch of its new line of interactive products featuring athletes and celebrities. The contract is significant: SlapitOn is owned by an elite group of well-known and well-connected US athletes from football, baseball, basketball, hockey, and soccer. ImagineAR will also earn revenue fees under the deal.
The company naturally is striking other tie-ups beyond the sports industry and has started working with network and communications firm KLA Laboratories to help it advance its KLArity Ecosystem Partners Platform. KLA first designed the platform for its clients such as the Ford Motor Company (NYSE:F), Little Caesars Arena and others to better understand emerging technologies and how the integration of those solutions could improve their businesses.
Meanwhile, ImagineAR has taken steps to add seasoned veterans from the college sports and entertainment industries to its management team.
Division ONE Sports founder Troy Miller has joined the company as an advisor to CEO Alen Silverrstieen with the goal of bringing AR technology to college and pro sports stadiums amid the COVID-19 pandemic.
And former Universal Music Group executive Mike Tunnicliffe, who was recently appointed as a senior advisor to Silverrstieen, now sits on the group's board of directors.
- Launch Sacramento Kings mobile app
- Anticipate revenue boost from Engaged Nation partnership
What the boss says:
"We have expanded our 2020 efforts beyond our existing target market of sports/live events/retail with the [Software Development Kit] product and pursuing new AR market opportunities such as product brand package marketing, musical artists, and eSports leveraging our ImagineAR portfolio of solutions,” CEO Alen Paul Silverrstieen said. “We are optimistic for strong revenue growth for 2020," he added.