Media Central Corporation Inc (CSE:FLYY) (FSE:3AT) said it has entered a memorandum of understanding (MOU) with iMD Health Global to provide readers of its flagship publications, NOW Magazine and the Georgia Straight, with free access to Canada's largest library of up-to-date clinical health information.
The company, which focuses on acquiring and developing high-quality publishing assets, said the materials cover more than 2,100 common medical ailments and procedures, while iMD itself offers over 80,000 patient-friendly images, booklets, factsheets, and videos featuring vetted information from over 60 Canadian health associations, product manufacturers and the Mayo Clinic.
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Media Central said both NOW Magazine and the Georgia Straight will provide access to iMD's clinical healthcare information through portals on nowtoronto.com and straight.com respectively; and will promote the offering through print, digital, social media and email marketing applications.
"With [coronavirus] dramatically altering the global landscape and changing how consumers perceive their own personal health, we have pivoted to provide our readers with more informative health news and content. We are thrilled to now be able to offer our readers the opportunity to easily and accurately receive quality, clinical information about their potential ailments. iMD Health's vast resources and award-winning technology are a great complement to us", Brian Kalish, chief executive of MediaCentral, said in a statement.
"As we move forward with iMD we will formulate an affiliate-based program for both parties and include it in our ever-developing monetization plan. In the meantime, we are delighted to provide this service to our readers and are confident they will find the information both helpful and valuable," he added.
The latest foray follows MediaCentral's April announcement regarding an affiliation with Tia Health to provide its readers free access to the telehealth service's network of remote physicians across Canada.
“With the internet playing an increasingly large role in health information access, MediaCentral has identified health as a leading content vertical that will contribute to the company's audience growth strategy. Since acquiring NOW and the Straight the company has significantly increased health coverage, especially following the onset of the global pandemic”, the group said.
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