The Valens Company (CVE:VLNS) (OTCQX:VLNCF), an end-to-end manufacturer of cannabinoid-based products, has announced the launch of a premium vape line, "Made By," in partnership with BRNT Limited, in addition to a strategic amendment to its existing custom manufacturing agreement with the cannabis ancillary company.
The Canadian leader in extraction revealed that the new "Made By" product line will include three ready-to-go, disposable vape pens, engineered to the highest standards of safety. Designed in collaboration with Canadian artists, the company said the “aesthetically bold pens” come paired with “premium, true-to-strain extracts” with "delicate terpene profiles."
The line of vape pens will be available both online and at select retailers in Alberta later this month. In the coming weeks, the pens are expected to hit shelves in British Columbia, in addition to both online and in select stores in Ontario.
The line-up of vape pens include:
- Headband: A high THC, low CBD blend, offering notes and scents of lemon, nutmeg and lavender designed for embracing one's creative side.
- White Rhino: A high THC, low CBD blend, with aromas of blueberries and mangos, green grapes and Thai basil, created to inspire relaxation while taking in the fruit flavors of the tropics
- Critical Kali Mist: A high THC, low CBD blend, with hints of raspberry and orange sorbet, dill and parsley, and oregano, for those spontaneous and unforgettable moments
The company also announced a strategic amendment to its existing multi-year custom manufacturing agreement with BRNT. Prior agreement terms, including profit-sharing and minimums, were amended to a royalty structure to provide more streamlined economics and incentivize high volume sales.
The Valens Company is also partnering with BRNT on a new product line of 510 thread vape cartridges, set to launch in late fiscal 2020.
In a statement, Valens CEO Tyler Robson that the company was “thrilled” to launch 'Made By' with BRNT.
"With the expansion of our original agreement, we continue to strengthen our existing platform with consumer packaged goods partners who have a solid track record of delivering reliable and creative products to consumers,” added Robson.
“Our continued work with BRNT is a testament to Valens' differentiated capabilities to create and manufacture premium, customized vapes, a highly desired product with endless opportunities to reinvent new formats.”
The Valens boss said the “aesthetically pleasing hardware, innovative marketing, and next level taste profile" of the new line of vape pens are sure to stand out to Canadian consumers.
“We look forward to seeing the response from consumers when 'Made By' hits shelves in the coming weeks," Robson added.
Valens is the largest third-party extraction company in Canada with an annual capacity of 425,000 kilograms of dried cannabis and hemp biomass at its facility in Kelowna, British Columbia.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive