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Media Central enters marketing partnerships with esports gambling sites

The company says the partnerships will help drive revenue through its ECentralSports media platform

Media Central Corporation - Media Central enters marketing partnerships with esports gambling sites
The global esports betting market is estimated to be worth $14 billion by the end of 2020

Media Central Corporation Inc (CSE:FLYY) (FSE:3AT) said it has entered several affiliate marketing partnerships with leading esports gambling sites to further monetize its ECentralSports.com digital media platform.

Launched in early June, ECentralSports is a platform for esports fans to consume news, competitive gaming coverage, analysis, events, lifestyle features and gaming culture, with the company saying the site will now add gambling to its content offering with a new dedicated gambling content stream linking to some of the industry’s biggest gambling players.

READ: Media Central Corporation CEO Brian Kalish hails "unprecedented" digitization efforts in 2020

Media Central said ECentralSports will leverage affiliate marketing to drive revenue to the media channel by connecting readers interested in betting on top online gaming tournaments to premium gambling sites such as LOOT.BET, ArchaneBet, and BeWinner.

The new gambling stream will focus on three video games; Counter Strike: Global Offensive, League of Legends and Dota 1, which combined account for 85% of the esports betting market

In a statement, Media Central chief executive Brian Kalish said: "Our mission at MediaCentral is simple. We will produce and acquire high-quality publications with the goal of consolidating, digitizing and monetizing an audience of over 100 million influential readers across North America. The fact that we have just launched ECentralSports mere weeks ago and have already introduced affiliate marketing to monetize the site proves how committed we are to creating a profitable and modern media company that delivers value to shareholders. Affiliate marketing has already proven to drive revenue and ROI across our other platforms, and we look forward to similar results with ECentralSports."

Media Central is the largest publisher of alternative titles in Canada, with nearly 6.5 million readers each month across Toronto’s NOW Magazine, Vancouver’s the Georgia Straight and CannCentral.com, an online cannabis news platform.

Contact the author at calum@proactiveinvestors.com

Follow him on Twitter @Cal_Proac

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CSE:FLYY
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Market Cap: $1.64 m
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