Naturally Splendid Enterprises Ltd (CVE:NSP) (OTCMKTS:NSPDF) is expanding its e-commerce strategy and has struck a deal with boutique consultant Atlas 365 to establish an on-line ambassador program to promote the company's health food products.
Particularly, the focus will be Naturally Splendid's Natera Sport ProCurc 30 product, which is an anti-inflammatory supplement launched in February this year.
Atlas has hired Rozaay Management Inc for the project - a creative marketing and branding agency that works with many professional athletes, influencers across the NBA, MLB, NFL, MLS and CFL with a combined following of more than 100 million followers.
"We look forward to finalizing the selection of Ambassadors from Atlas 365's roster of professional athletes and launching this on-line marketing campaign," said Naturally Splendid CEO Craig Goodwin.
"Our expanded e-commerce strategy is most timely as more and more consumers continue to increase their online purchases. The trend towards online shopping cannot be disputed and has only accelerated given the unfortunate challenges that have been created with the pandemic.
"We believe the reach and loyal following that these ambassadors have will create a new level of awareness of the many benefits of our ProCurc 30 with this initial launch and then introducing additional company product lines in a timely manner."
Atlas 365 co-founder and CEO Akeem Gardner added: "We are driven to make a positive impact through sustainable farming, and in this regard, Naturally Splendid's long history as a pioneer in the hemp business and now extending their offerings to include a wide range of plant-based formulated foods, fits perfectly with the same principles that we hold dear to us."
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