The augmented reality company said the new capabilities are seamlessly integrated into its InfernoAR video conferencing and virtual events platform using its ARitize app.
NexTech said the new features will allow for AR experiences to “pop” off the computer or TV screen, creating a one-of-a-kind immersive experience aiming to keep people engaged in virtual classrooms, virtual events, or virtual trade shows.
Features of ScreenAR include:
- Human holograms walking off the display screen and onto the keyboard
- A floating 3D logo of a brand floating above the screen
- Any number of 3D objects can be seen floating in front of the screen
- A Zoom call button can be activated within the ScreenAR experience for breakout sessions
- PDF documents can be downloaded from ScreenAR
“ScreenAR’s immersive technology really changes the game for video conferencing and video learning,” NexTech CEO Evan Gappelberg said in a statement.
“Imagine students being able to see the objects the instructor is talking about on-screen floating in front of them in AR/3D. Imagine virtual conferences with new product launches, sponsorship opportunities, and interactivity. We see demand for this in Telemedicine, education, virtual conferences, and even gamifying ScreenAR.”
Gappelberg pointed out that the company anticipates ScreenAR will drive the massive adoption of its InfernoAR software, which is seeing increasing demand, and boost revenue.
“We are on target to have a record-breaking month in July revenue with our InfernoAR platform which we expect will only accelerate with this new product launch,” he added.
The InfernoAR platform is capable of hosting large-scale events of up to 1 million people with virtual lobbies, live presentations and custom holographic product displays. It also includes end-to-end security encryption, interactive video, and artificial intelligence.
“We now speak to 100 new prospects each week and overwhelmingly they are all looking for ways to differentiate their virtual events,” NextTech president Paul Duffy said.
“When we demonstrate the level of interactivity and immersion available through ScreenAR, they see a clear path forward for their Keynotes, Panels, Workshops and - most importantly - their Exhibit booths. Demand has been extraordinary for InfernoAR and I expect an acceleration with the addition of ScreenAR.”
NexTech, based in New York and Toronto, also offers AR for e-commerce companies, AR in Chat, AR University for education and “v-commerce,” an in-store virtual reality experience.
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