Exro Technologies Inc. (CSE:XRO) (OTCQB:EXROF), a leading technology company who has developed a new class of power electronics for powertrains has announced the appointment of Richard Meaux, a proven industry innovator in marketing, digital and IoT strategies, as its new Chief of Marketing (CMO).
The group noted that Meaux has had diverse experiences in the power conversion industry, beginning his career with GE as part of the Commercial Leadership program and going on to hold roles in engineering, sales, marketing, and product management at the giant conglomerate
READ: Exro Technologies partners with Australia's SEA Electric to improve electric powertrain technology in heavy-duty vehicles
Working through several promotions, Meaux was GE Digital Leader for GE Industrial Motors (GEIM) and most recently, Director of Marketing and Digital Operations for GE Industrial Motors (a Wolong Company). In this role he was responsible for growing both marketing and digital operations.
The new CMO role is part of a continued focus on commercialization and raising our brand awareness in the growing mobility space, the group said. As CMO, Meaux will have responsibility in overseeing the strategy, planning and development of Exro's global marketing strategies.
With a background in engineering, Meaux also brings a unique technical expertise to the role. This new position is a consolidation of the Chief Product Officer role which was previously held by Steven Moon.
Exro's CEO, Sue Ozdemir said: "Richard is an exceptional marketing executive, with experience in the electric motor industry and most recently, with implementing new digital innovations that drove expanded market share for GEIM. Having worked with Richard for many years during our time at GE, I am confident that his technical background, management expertise and innovative strategies will enable him to take Exro to the next level.”
Meaux added: "Exro has made huge strides with their incredible team and innovative technologies. I am really excited to join them on this mission to use minimum energy for maximum results. Globally, the Exro technology can make a permanent impact in the mobility and power conversion market in general",
Exro is a Clean Tech company that has developed a new class of control technology for electric powertrains. Its advanced motor control technology, ‘Coil Driver’, expands the capabilities of electric motors and powertrains, enabling two separate torque profiles within a given motor.
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