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Loop inks contract with bdG Sports to deliver contact tracing, automated marketing solutions for NBA, NHL, PGA golf events

Loop said this is a "major opportunity" for it as live event operators are looking for ways to safely reopen stadiums and create new revenue streams

Loop Insights Inc. - Loop inks contract with bdG Sports LLC to deliver contact tracing and automated marketing solutions for NBA, NHL, PGA golf events
Loop’s contactless solution integrates its Fobi technology with mobile wallet pass technology to create a platform that is reliable, and highly scalable to support large adoption rates

Loop Insights Inc (CVE:MTRX) (OCTMKTS:VRZPF), a provider of contactless solutions and artificial intelligence to drive automated marketing, contact tracing, and contactless solutions, revealed on Thursday that it has signed a channel reseller partnership with Kentucky-based bdG Sports LLC, a top event management firm in the global sports marketing industry.

The Vancouver-based advanced technology company said its contact tracing solution will provide bdG sporting events with an opportunity to carefully reopen stadiums, and facilities while creating "a safe environment for fans, staff and athletes."

Loop Insights has struck a deal with BDG Sports to deliver its contact tracing platform and contactless solutions to the NBA, NHL and golf tournaments. bdG Sports is one of the largest providers of college basketball content in the US, managing multiple NCAA Division I tournaments across North America, including tournaments in Southwest Florida, Las Vegas, Canada, and the Bahamas. In addition, the firm manages two golf tournaments on the Korn Ferry Tour in the Caribbean which the coronavirus (COVID-19) pandemic has completely disrupted.

READ: Loop Insights says its contact tracing platform pairs well with Canada's Covid Alert app

In a statement, Loop Insights CEO Rob Anson said: "This is a major opportunity for Loop as live event operators are looking for two things that we can immediately solve. First, they are desperately looking to safely re-open facilities in efforts to save their respective seasons, and secondly, they are looking for new line revenue opportunities to offset the losses from reduced fan capacity in stadium.”

He added: “This partnership with globally renowned bdG Sports is major third-party validation of our abilities to deliver these solutions. We look forward to leading the way with them toward the safe and profitable resumption of major sporting events."   

bdG Sports has also agreed to introduce Loop to its global partnerships and will look to leverage its network to deliver a fully integrated solution for many opportunities.

“Many within our extensive network of business are desperately searching for innovative solutions that will allow them the opportunity to support a safe environment for fans, staff and athletes, but also optimize their revenue streams that warrant the restart of operations,” said bdG Sports CEO Brooks Downing.

“Loop effectively solves both of these problems with its leading contact-tracing solution which will provide the confidence needed as teams make decisions to restart their schedules,” he added.

Loop’s unique IoT device Fobi, enables data connectivity across online and on-premise platforms to provide companies with real-time, detailed customer insights and automated, personalized engagement.

Contact the author Uttara Choudhury at uttara@proactiveinvestors.com

Follow her on Twitter: @UttaraProactive

Quick facts: Loop Insights Inc.

Price: 0.285 CAD

TSX-V:MTRX
Market: TSX-V
Market Cap: $27.66 m
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