Phunware Inc (NASDAQ:PHUN) said it has launched a comprehensive global reseller program to activate and support the selling of its enterprise mobile software through worldwide hardware, software, system integrator and carrier channels.
The group said channel partners will be taken through a five step process to resell its multiscreen-as-a-service (MaaS) platform; sign up formally as a Phunware Partner; receive access credentials for MaaS; finalize marketing and sales packages associated with MaaS stock-keeping units (SKUs), certify and train sales and sales engineering personnel on selected SKUs, and launch business development, sales and go-to-market strategies with Phunware in support.
Phunware said by reselling its platform, its partners will be able to achieve “scalable competitive advantages in healthcare, retail, residential, corporate campus, hospitality, media and entertainment, advocacy and politics and aviation environment”.
The firm also said it has optimized its MaaS platform to allow channel partners to white label, OEM and resell its MaaS solutions.
“We have invested more than $100 million into our enterprise cloud platform for mobile and that full functionality is now optimized for global resellers and other third parties with worldwide distribution. Our channel partners can immediately sell mobile software that will allow their customers to maximize unique engagements by tech-enabling their mobile experiences, all while creating new recurring revenues with high margin Software-as-a-Service (SaaS) products and solutions from Phunware”, Alan S. Knitowski, president, chief executive and co-founder of Phunware said in a statement.
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